Tony Goodsons Favourite Non Fiction Books
Explore Tony Goodson's favorite non-fiction books with this curated list of top reads. Discover must-read titles and insightful recommendations for your next great read.
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The Cluetrain Manifesto
by Rick Levine
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
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The Artist's Way
by Julia Cameron
The Artist's Wayis the seminal book on the subject of creativity. An international bestseller, millions of readers have found it to be an invaluable guide to living the artist's life. Still as vital today-or perhaps even more so-than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist's Wayand describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist's Wayfor a new century.
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Gonzo Marketing
by Christopher Locke
Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering… [cue lights, cue music] the Brand Dimension!Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet…and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.
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The Pursuit of Wow!
by Tom Peters
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.
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Stupid White Men
by Michael Moore
Sorry excuses for the state of the nation. United States. Manifesto on malfeasance and mediocrity. Satire.
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The New New Thing
by Michael M. Lewis
As American capitalism undergoes a seismic shift, Michael Lewis, author of the bestselling Liar's Poker, sets out on a Silicon Valley safari to find the true representative of the coming economic age. All roads lead to Jim Clark, the man who rewrote the rules of American capitalism as the founder of (so far) three multi-billion dollar companies--Silicon Graphics, Netscape, and Healtheon. Lewis's shrewd, often brilliantly funny, narrative provides ahead-of-the-curve observations about the Internet explosion and how the success of Silicon Valley companies is forcing a reassessment of traditional Wall-Street business models. Weaving Clark's story together with that of this new business phenomenon, Lewis has drawn us a map of markets and free enterprise in the twenty-first century and blown the lid off the changing economy.
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Next
by Michael M. Lewis
Examines the impact of the Internet on the way people live, work, and think, and offers a forecast about the implications of this revolution on human society.
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Faster
by James Gleick
From the bestselling, National Book Award-nominated author of Genius and Chaos, a bracing new work about the accelerating pace of change in today's world. Most of us suffer some degree of "hurry sickness." a malady that has launched us into the "epoch of the nanosecond," a need-everything-yesterday sphere dominated by cell phones, computers, faxes, and remote controls. Yet for all the hours, minutes, and even seconds being saved, we're still filling our days to the point that we have no time for such basic human activities as eating, sex, and relating to our families. Written with fresh insight and thorough research, Faster is a wise and witty look at a harried world not likely to slow down anytime soon.
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The Joy of Work
by Scott Adams
‘I cried because I did not have an office with a door, until I met a man who had no cubicle.’ Dilbert A message from Scott Adams: I think the next wave of office design will focus on eliminating the only remaining obstacle to office productivity: your happiness. Happiness isn’t a physical thing, like walls and doors. But it’s closely related. Managers know that if they can eliminate all traces of happiness, the employees won’t be so picky about their physical surroundings. Once you’re hopelessly unhappy, you won’t bother to complain if your boss rolls you up in a tight ball and crams you into a cardboard box. As soon as I noticed this disturbing threat to workplace happiness, I did some investigative work and discovered it wasn’t confined to the issue of office design. Companies were making a direct frontal assault on employee happiness in every possible way! I knew there was only one thing that could stop the horror. It was time for another Dilbert book. It might sound corny, but I felt an obligation to society. People told me it was time for me to ‘give something back to the community.’ This scared me, until I realised that no one knows I furnished my house with street signs and park benches. So I interpreted the ‘give something back to the community’ message as a plea for me to write this book and then charge the community to read it. In the first part of this book I will tell you how to find happiness at the expense of your co-workers, managers, customers, and – best of all – those lazy stockholders. The second part of the book teaches you my top-secret methods for mining humour out of ordinary situations, thus making it easier to mock the people around you. The third part of the book is made entirely of invisible pages. If the book seems heavier than it looks, that’s why. Office Prank #44: Sounds That Drive Co-workers Crazy. You can produce sounds in the office that will drive your co-workers insane. That can be very entertaining. Every co-worker is different, so you might have to experiment to find the sounds that are most annoying to your cubicle neighbour. It’s worth the effort.
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The Dilbert Principle
by Scott Adams
The creator of Dilbert, the fastest-growing comic strip in the nation (syndicated in nearly 1000 newspapers), takes a look at corporate America in all its glorious lunacy. Lavishly illustrated with Dilbert strips, these hilarious essays on incompetent bosses, management fads, bewildering technological changes and so much more, will make anyone who has ever worked in an office laugh out loud in recognition. The Dilbert Principle: The most ineffective workers will be systematically moved to the place where they can do the least damage — management. Since 1989, Scott Adams has been illustrating this principle each day, lampooning the corporate world through Dilbert, his enormously popular comic strip. In Dilbert, the potato-shaped, abuse-absorbing hero of the strip, Adams has given voice to the millions of Americans buffeted by the many adversities of the workplace. Now he takes the next step, attacking corporate culture head-on in this lighthearted series of essays. Packed with more than 100 hilarious cartoons, these 25 chapters explore the zeitgeist of ever-changing management trends, overbearing egos, management incompetence, bottomless bureaucracies, petrifying performance reviews, three-hour meetings, the confusion of the information superhighway and more. With sharp eyes, and an even sharper wit, Adams exposes -- and skewers -- the bizarre absurdities of everyday corporate life. Readers will be convinced that he must be spying on their bosses, The Dilbert Principle rings so true!
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The Dilbert Future
by Scott Adams
Step aside, Bill Gates! Here comes today′s real technology guru and his totally original, laugh-out-loud New York Times bestseller that looks at the approaching new millennium and boldly predicts: more stupidity ahead. In The Dilbert Principle and Dogbert′s Top Secret Management Handbook, Scott Adams skewered the absurdities of the corporate world. Now he takes the next logical step, turning his keen analytical focus on how human greed, stupidity and horniness will shape the future. Featuring the same irresistible amalgam of essays and cartoons that made Adams previous works so singularly entertaining, this uproariously funny, dead-on-target tome offers half-truthful, half-farcical predictions that push all of today′s hot buttons - from business and technology to society and government. Children - they are our future, so we′re pretty much hosed. Tip: Grab what you can while they′re still too little to stop us. Human Potential - we′ll finally learn to use the 90 percent of the brain we don′t use today, and find out that there wasn′t anything in that part. Computers - Technology and homeliness will combine to form a powerful type of birth control. In The Dilbert Principle and Dogbert′s Top Secret Management Handbook, Scott Adams skewered the absurdities of the corporate world. Now he takes the next logical step, turning his keen analytical focus on how human greed, stupidity and horniness will shape the future. Featuring the same irresistible amalgam of essays and cartoons that made Adams previous works so singularly entertaining, this uproariously
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Think and Grow Rich
by Napoleon Hill
Read yourself into a fortune with this time-tested classic that teaches you invaluable money-making secrets. Over 15 million copies sold worldwide! This book could be worth a million dollars to you. Andrew Carnegie attributed his great fortune to his discovery of a magic formula for success. Carnegie demonstrated its soundness when his coaching brought wealth to those young men to whom he had disclosed his secret. Think and Grow Rich teaches you that secret—and the secrets of other distinguished achievers like him. It shows you not only what to do but also how to do it. If you learn and apply the simple basic techniques revealed here, you will have mastered the secret of true and lasting success—and you may have whatever you want in life!
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The 7 Habits of Highly Effective People
by Stephen R. Covey
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
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First Things First
by Stephen R. Covey
A guide to managing your time by learning how to balance your life.
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The Mind Map Book
by Tony Buzan
THE INTERNATIONAL BESTSELLER The potential of the human brain is phenomenal, and Tony Buzan has been a pioneer in researching that potential and helping people learn how to make the most of their brainpower. The Mind Map Book is his most important and comprehensive book on the subject. It offers exciting new ways of using and improving memory, concentration, and creativity in planning and structuring thought on all levels, in order to accelerate the ability to learn, remember, and record information. Mind Mapping and Radiant Thinking are groundbreaking methods of accessing intelligence, developed over many years by the author, and here he provides a complete operating manual for all who want to use their brains to their fullest potential. It is a process currently used with extraordinary success by multinational corporations, leading universities, champion athletes, and outstanding artists. Featuring a range of stimulating excercises and a lavish collection of full-color photographs and original Mind Maps that illustrate the technique, it shows you precisely how to: • Mirror and magnify your brain's pattern of perception and association in the way you learn, think, and create • Quickly master the right way to take notes, organize a speech, a writing assignment, a report • Join with others to pool thinking productively, memorize a mammoth amount of data, free your ideas to grow and expand constantly in depth and dimension With 84 illustrations in full color and 44 in black and white
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Big Bucks!
by Ken Blanchard
With Big Bucks! bestselling authors Ken Blanchard and Sheldon Bowles unlock the secrets of making serious money for both you and your company. Through a series of easy-to-follow steps and powerful strategies, Blanchard and Bowles show how anyone can create lasting wealth. By focusing on concepts like commitment, intensity, purpose, and even fun, the authors have crafted a totally new--and irresistible--paradigm for unlimited success. Written in the parable style of their previous books, Raving Fans and Gung Ho!., which were Business Week, New York Times, and Wall Street Journal business bestsellers, Big Bucks! introduces Len, who doesn't just want more money--he wants to be a millionaire. Under the direction and guidance of a group of mentors, Len must overcome three challenges on his way to attaining more wealth than he ever dreamed possible. Len learns that these three tests can be undertaken by any individual or organization in the pusuit of big bucks. And he also sees that while making big money, he can accomplish even more valuable achievements by being generous with his time, talents, and prosperity. Packed with practical advice, Big Bucks! is a must-read for any individual or business professional seeking wealth. It's destined to become one of the major money books in the twenty-first century.
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Mars and Venus Starting Over
by John Gray
Is it possible to find love again after a breakup, death, or divorce? At the end of a relationship, it can sometimes feel like the end of the world. Devastation, loneliness, and bitterness are some emotions that exist due to a breakup, divorce, or the loss of a loved one. But with the help of this compassionate guide, Dr. John Gray expresses that you will survive and tells you how to find love again. While the process of healing is similar with both sexes, there are distinct differences between the ways men and women heal their bruised hearts. In Mars and Venus Starting Over, Dr. Gray offers gender-specific advice on how to: Deal with pain Find forgiveness Discover the strength to let go Rebuild confidence Rise to the challenge of finding fulfillment again Filled with gentle guidance, healing practices, and compassionate wisdom, Mars and Venus Starting Over will help men and women explore the meaning of loss, find their way through the healing process, and discover the secret to moving on.
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The Circle of Innovation
by Thomas J. Peters
Through bold graphics, astounding facts and figures, and quotes from thinkers ranging from Emile Zola to Steve Jobs, Peters blows the lid off accepted management styles and envisions the challenges of today's world.
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Sven-Goran Eriksson on Soccer
by Sven-Göran Eriksson
What makes a successful soccer team? How do you keep a team performing at its peak? Why does a fully fit player suddenly stop scoring goals? And how do you build up each player's mental strength to establish a culture of winning? On Soccer is the inside track on England National Team manager Sven-Goran Eriksson's views on building the best team possible. Together with leading sports psychologist Willi Railo, he discusses how to develop a winning formula, whether it is with 11 players or a single athlete.
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Men Are from Mars, Women Are from Venus
by John Gray
Popular marriage counselor and seminar leader John Gray provides a unique, practical and proven way for men and women to communicate and relate better by acknowledging the differences between them. Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to earth and amnesia set in: they forgot they were from different planets. Using this metaphor to illustrate the commonly occurring conflicts between men and women, Gray explains how these differences can come between the sexes and prohibit mutually fulfilling loving relationships. Based on years of successful counseling of couples, he gives advice on how to counteract these differences in communication styles, emotional needs and modes of behavior to promote a greater understanding between individual partners. Gray shows how men and women react differently in conversation and how their relationships are affected by male intimacy cycles ("get close", "back off"), and female self-esteem fluctuations ("I'm okay", "I'm not okay"). He encourages readers to accept the other gender's particular way of expressing love, and helps men and women learn how to fulfill each other's emotional needs. With practical suggestions on how to reduce conflict, crucial information on how to interpret a partner's behavior and methods for preventing emotional "trash from the past" from invading new relationships, Men Are from Mars, Women Are from Venus is a valuable tool for couples who want to develop deeper and more satisfying relationships with their partners.