To ad or not to ad...
Explore 'To Ad or Not to Ad'—a curated list of must-read books on advertising, marketing, and media. Discover insights, strategies, and timeless classics for professionals and enthusiasts alike.
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Book
A Whole New Mind
by Daniel H. Pink
New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times. In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
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Book
Critical Mass
by Philip Ball
"In searching for answers, the science writer Philip Ball argues that we can enlist help from a seemingly unlikely source: physics. The first person to think this way was the seventeenth-century English philosopher Thomas Hobbes. His approach, described in Leviathan, was based not on utopian wishful thinking, but rather on Galileo's mechanics; it was an attempt to construct a moral and political theory from scientific first principles. Although his solution - absolute monarchy - is unappealing today, Hobbes sparked a new way of thinking about human behavior in looking for the "scientific" rules of society. Adam Smith, Immanuel Kant, Auguste Comte, and John Stuart Mill pursued this same idea from different political perspectives."--BOOK JACKET.
Book
Faster
by James Gleick
From the bestselling, National Book Award-nominated author of Genius and Chaos, a bracing new work about the accelerating pace of change in today's world. Most of us suffer some degree of "hurry sickness." a malady that has launched us into the "epoch of the nanosecond," a need-everything-yesterday sphere dominated by cell phones, computers, faxes, and remote controls. Yet for all the hours, minutes, and even seconds being saved, we're still filling our days to the point that we have no time for such basic human activities as eating, sex, and relating to our families. Written with fresh insight and thorough research, Faster is a wise and witty look at a harried world not likely to slow down anytime soon.
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