Surprising Social Media Tools aka some oldies but goodies
Discover surprising social media tools—oldies but goodies! Explore a curated list of books and media gems to boost your strategy with timeless resources.
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Book
Smart Mobs
by Howard Rheingold
Smart Mobs takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, wireless-paging, and Internet-access devices-that will allow us to connect with anyone, anytime, anywhere.Rheingold offers a penetrating perspective on the new convergence of pop culture, cutting-edge technology, and social activism. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it.
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Book
Free Culture
by Lawrence Lessig
Lawrence Lessig, “the most important thinker on intellectual property in the Internet era” (The New Yorker), masterfully argues that never before in human history has the power to control creative progress been so concentrated in the hands of the powerful few, the so-called Big Media. Never before have the cultural powers- that-be been able to exert such control over what we can and can’t do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.
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Book
Tomorrow Now
by Bruce Sterling
Predicting that the next generation will be living in a substantially different world, a forecast for the next fifty years discusses such topics as technology, health, law enforcement, and politics, and has been updated to include an all-new afterword. Reprint. 15,000 first printing.
