Renatos Recommended Books

Discover Renato's curated reading list featuring The Black Swan, Outliers, and The Tipping Point—essential books on business, economics, and human behavior for smarter thinking.

Free Cover
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Free

 

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Business Without Borders Cover
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Business Without Borders

 

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Made to Stick Cover
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Made to Stick

 

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Customercentric selling Cover
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Customercentric selling

 

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Why we buy Cover
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Why we buy

 

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Positioning Cover
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Positioning

 

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Managing transitions Cover
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Managing transitions

 

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The world is flat Cover
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The world is flat

 

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The E-myth revisited Cover
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The E-myth revisited

 

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Conceptual selling Cover
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Conceptual selling

 

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Blue ocean strategy Cover
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Blue ocean strategy

 

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Don't make me think! Cover
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Don't make me think!

 

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Strengths finder 2.0 Cover
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Strengths finder 2.0

 

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Microtrends Cover
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Microtrends

 

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The Wisdom of Crowds Cover
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The Wisdom of Crowds

by James Surowiecki

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
Book Cover
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The Black Swan Cover
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The Black Swan

by Nassim Nicholas Taleb

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the impossible. For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don't know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them. Elegant, startling, and universal in its applications. The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory.The Black Swan is a landmark book, itself a black swan.
Jeffrey Gitomer's little red book of selling Cover
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Jeffrey Gitomer's little red book of selling

 

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The Culture Code Cover
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The Culture Code

 

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How we decide Cover
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How we decide

 

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The Tipping Point Cover
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The Tipping Point

 

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Blink Cover
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Blink

 

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Outliers Cover
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Outliers

 

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