Recommended reading for marketing students (MKT 481)

Discover the best marketing books for students with our curated reading list for MKT 481. Explore key titles like *The Tipping Point* to master trends, influence, and strategy—essential for aspiring marketers.

Long Tail, The Cover
Book

Long Tail, The

 

No summary available.
Robin Hood Marketing Cover
Book

Robin Hood Marketing

 

No summary available.
Selling the invisible Cover
Book

Selling the invisible

 

No summary available.
Influence Cover
Book

Influence

 

No summary available.
How to become a rainmaker Cover
Book

How to become a rainmaker

 

No summary available.
The Tipping Point Cover
Book

The Tipping Point

 

No summary available.
Book Cover
Book

View Title

 

No summary available.
Book Cover
Book

View Title

 

No summary available.
Blue ocean strategy Cover
Book

Blue ocean strategy

 

No summary available.
Socialnomics Cover
Book

Socialnomics

 

No summary available.
Managing Customers for Profit Cover
Book

Managing Customers for Profit

 

No summary available.
Crossing the Chasm Cover
Book

Crossing the Chasm

 

No summary available.
Positioning Cover
Book

Positioning

 

No summary available.
Will & vision Cover
Book

Will & vision

 

No summary available.
Why We Buy Cover
Book

Why We Buy

 

No summary available.
The end of marketing as we know it Cover
Book

The end of marketing as we know it

 

No summary available.
Chaotics Cover
Book

Chaotics

 

No summary available.
Book Cover
Book

View Title

 

No summary available.
Competitive Strategy Cover
Book

Competitive Strategy

 

No summary available.