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Book

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Book Cover
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Freakonomics Cover
Book

Freakonomics

by Steven D. Levitt

"Steven D. Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives - how people get what they want, or need, especially when other …
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ID: 0385503865
(Type: book)
The Long Tail Cover
Book

The Long Tail

by Chris Anderson

"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand …