Product Management & Marketing Books

Discover essential product management and marketing books, from Chris Anderson's *The Long Tail* to *The Design of Everyday Things*, to master strategy, user experience, and business growth.

The product manager's handbook Cover
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The product manager's handbook

 

No summary available.
The design of everyday things Cover
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The design of everyday things

 

No summary available.
The Anatomy of Buzz Cover
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The Anatomy of Buzz

 

No summary available.
Made to Stick Cover
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Made to Stick

 

No summary available.
Why We Buy Cover
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Why We Buy

 

No summary available.
Brand warfare Cover
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Brand warfare

 

No summary available.
Selling the invisible Cover
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Selling the invisible

 

No summary available.
A New Brand World Cover
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A New Brand World

 

No summary available.
Differentiate or Die Cover
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Differentiate or Die

 

No summary available.
Positioning Cover
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Positioning

 

No summary available.
Wikinomics Cover
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Wikinomics

 

No summary available.
The 22 immutable laws of branding Cover
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The 22 immutable laws of branding

 

No summary available.
Don't make me think! Cover
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Don't make me think!

 

No summary available.
The User Is Always Right Cover
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The User Is Always Right

 

No summary available.
Purple Cow Cover
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Purple Cow

 

No summary available.
Crossing the Chasm Cover
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Crossing the Chasm

 

No summary available.
Built to Last Cover
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Built to Last

 

No summary available.
The Long Tail Cover
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The Long Tail

by Chris Anderson

"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.