Online Reputation Management (ORM)
Master online reputation management with essential reading, including The Cluetrain Manifesto by Rick Levine—a must-read for business, marketing, and digital strategy success.
Book
The Cluetrain Manifesto
by Rick Levine
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
Book
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet
by Solove, Daniel J.
No summary available.
Book
What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era
by Jarvis, Jeff
No summary available.