Nscafes Unequalled World of Kawphy Pleasure
Discover Nscafes' unequalled world of Kawphy pleasure with our curated list of books. Immerse yourself in rich flavors and unmatched coffee experiences today!
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(Type: books)
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Gonzo Marketing
by Christopher Locke
Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering… [cue lights, cue music] the Brand Dimension!Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet…and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.
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ID: 0345392167
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Schrodinger's Cat Trilogy
by Robert A. Wilson
The sequel to the cult classic The Illuminatus! Trilogy, this is an epic fantasy that offers a twisted look at our modern-day world--a reality that exists in another dimension of time and space that may be closer than we think.
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The Illuminatus! Trilogy
by Robert Shea
Filled with sex and violence--in and out of time and space--the three books of The Illuminatus are only partly works of the imagination. They tackle all the coverups of our time--from who really shot the Kennedys to why there's a pyramid on a one-dollar bill.
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The Cluetrain Manifesto
by Rick Levine
Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.
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ID: 0156013304
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ID: 1559500409
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ID: 0553578081
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Microserfs
by Douglas Coupland
Young people working for Microsoft decide to make a bid for freedom by founding their own software company. The novel--narrated as an online journal by danielu@microsoft.com--describes the ups and downs of raising money for a new business. By the author of Generation X.
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ID: 0312203438
(Type: books)
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(Type: books)
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Virtual Light
by William Gibson
NEW YORK TIMES bestseller • 2005: Welcome to NoCal and SoCal, the uneasy sister-states of what used to be California. The millennium has come and gone, leaving in its wake only stunned survivors. In Los Angeles, Berry Rydell is a former armed-response rentacop now working for a bounty hunter. Chevette Washington is a bicycle messenger turned pickpocket who impulsively snatches a pair of innocent-looking sunglasses. But these are no ordinary shades. What you can see through these high-tech specs can make you rich—or get you killed. Now Berry and Chevette are on the run, zeroing in on the digitalized heart of DatAmerica, where pure information is the greatest high. And a mind can be a terrible thing to crash. . . . Praise for Virtual Light “Both exhilarating and terrifying . . . Although considered the master of 'cyberpunk' science fiction, William Gibson is also one fine suspense writer.”—People “A stunner . . . A terrifically stylish burst of kick-butt imagination.”—Entertainment Weekly “Convincing . . . frightening . . . Virtual Light is written with a sense of craft, a sense of humor and a sense of the ultimate seriousness of the problems it explores.”—Chicago Tribune “In the emerging pop culture of the information age, Gibson is the brightest star.”—The San Diego Union-Tribune
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Idoru
by William Gibson
“The best novel William Gibson has ever written about the world we’re entering daily. Neuromancer made Gibson famous; Idoru cements that fame.”—The Washington Post Book World 21st century Tokyo, after the millennial quake. Neon rain. Light everywhere blowing under any door you might try to close. Where the New Buildings, the largest in the world, erect themselves unaided, their slow rippling movements like the contractions of a sea-creature... Colin Laney is here looking for work. He is an intuitive fisher for patterns of information, the “signature” an individual creates simply by going about the business of living. But Laney knows how to sift for the dangerous bits. Which makes him useful—to certain people. Chia McKenzie is here on a rescue mission. She’s fourteen. Her idol is the singer Rez, of the band Lo/Rez. When the Seattle chapter of the Lo/Rez fan club decided that he might be in trouble in Tokyo, they sent Chia to check it out. Rei Toei is the idoru—the beautiful, entirely virtual media star adored by all Japan. Rez has declared that he will marry her. This is the rumor that has brought Chia to Tokyo. True or not, the idoru and the powerful interests surrounding her are enough to put all their lives in danger...
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All Tomorrow's Parties
by William Gibson
“The ferociously talented Gibson delivers his signature mélange of technopop splendor and post-industrial squalor” (Time) in this New York Times bestseller that features his hero from Idoru... Colin Laney, sensitive to patterns of information like no one else on earth, currently resides in a cardboard box in Tokyo. His body shakes with fever dreams, but his mind roams free as always, and he knows something is about to happen. Not in Tokyo; he will not see this thing himself. Something is about to happen in San Francisco. The mists make it easy to hide, if hiding is what you want, and even at the best of times reality there seems to shift. A gray man moves elegantly through the mists, leaving bodies in his wake, so that a tide of absences alerts Laney to his presence. A boy named Silencio does not speak, but flies through webs of cyber-information in search of the one object that has seized his imagination. And Rei Toi, the Japanese Idoru, continues her study of all things human. She herself is not human, not quite, but she’s working on it. And in the mists of San Francisco, at this rare moment in history, who is to say what is or is not impossible...
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Heavy Weather
by Bruce Sterling
Bruce Sterling, one of the founding fathers of the cyberpunk genre, now presents a novel of vivid imagination and invention that proves his talent for creating brilliant speculative fiction is sharper than ever. Forty years from now, Earth's climate has been drastically changed by the greenhouse effect. Tornadoes of almost unimaginable force roam the open spaces of Texas. And on their trail are the Storm Troupers: a ragtag band of computer experts and atmospheric scientists who live to hack heavy weather -- to document it and spread the information as far as the digital networks will stretch, using virtual reality to explore the eye of the storm. Although it's incredibly addictive, this is no game. The Troupers' computer models suggest that soon an "F-6" will strike -- a tornado of an intensity that exceeds any existing sca≤ a storm so devastating that it may never stop. And they're going to be there when all hell breaks loose.
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Foucault's Pendulum
by Umberto Eco
"As brilliant and quirky as THE NAME OF THE ROSE, as mischievous and wide-raning....A virtuoso performance." THE SAN FRANCISCO CHRONICLE Three clever book editors, inspired by an extraordinary fable they heard years befoe, decide to have a little fun. Randomly feeding esoteric bits of knowledge into an incredible computer capable of inventing connections between all their entires, they think they are creating a long lazy game--until the game starts taking over.... Here is an incredible journey of thought and history, memory and fantasy, a tour de force as enthralling as anything Umberto Eco--or indeed anyone--has ever devised.
