My Never Fail Assignments-POTUS
Explore the Never Fail Assignments reading list on the US Presidency, featuring essential political histories like *RN* by Richard Nixon, *The Selling of the President*, and *No Ordinary Time*.
Book
The Selling of the President
by Joe McGinniss
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Book
RN
by Richard Milhous Nixon
The autobiography of the thirty-seventh President of the United States.
