Marketing Research Reading Suggestions for Staff
Boost your marketing research skills with our curated list of must-read books for staff. Discover top recommendations to enhance your expertise and stay ahead in the industry.
Book
The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.
