Marketing my Business

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The Long Tail Cover
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The Long Tail

by Chris Anderson

"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume …
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Good to Great Cover
Book

Good to Great

by Jim Collins

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can …
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