Luxury Goods
Discover the business of desire with our curated luxury reading list, featuring Michael Silverstein’s *Trading Up*—a definitive guide to premium brands and affluent consumer behavior. Explore essential books on luxury goods, marketing, and economics.
Book
Trading Up
by Michael Silverstein
A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies.
