Joels Software Management Training - Part 1
Discover essential reads from Joel's Software Management Training Part 1, featuring The Search, Influence, and Microserfs for tech leaders.
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Influence (rev)
by Robert B. Cialdini
"Learn the six psychological secrets behind our powerful impulse to comply." - cover.
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The Search
by John Battelle
Explains how Google became one of the world's leading IPOs and reveals how it contributed to changes in information searching and viral marketing.
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Microserfs
by Douglas Coupland
Young people working for Microsoft decide to make a bid for freedom by founding their own software company. The novel--narrated as an online journal by danielu@microsoft.com--describes the ups and downs of raising money for a new business. By the author of Generation X.
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Burn Rate
by Michael Wolff
Michael Wolff's wickedly funny chronicle of his rags-to-riches-to-rags adventure as a fledgling Internet entrepreneur exposes an industry powered by hype, celebrity, and billions of investment dollars -- and notably devoid of profit-making enterprises. As he describes his efforts to control his company's burn rate -- the amount of money the company consumes in excess of its income -- Wolff offers a no-holds-barred portrait of unaccountable successes and major disasters, including the story behind Wired magazine and its fanatical founder, Louis Rossetto; the rise of America Online, perhaps the most dysfunctional successful company in history, and the humiliating inability of people such as Bill Gates to untangle the intricacies of the Web.
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The New New Thing
by Michael M. Lewis
As American capitalism undergoes a seismic shift, Michael Lewis, author of the bestselling Liar's Poker, sets out on a Silicon Valley safari to find the true representative of the coming economic age. All roads lead to Jim Clark, the man who rewrote the rules of American capitalism as the founder of (so far) three multi-billion dollar companies--Silicon Graphics, Netscape, and Healtheon. Lewis's shrewd, often brilliantly funny, narrative provides ahead-of-the-curve observations about the Internet explosion and how the success of Silicon Valley companies is forcing a reassessment of traditional Wall-Street business models. Weaving Clark's story together with that of this new business phenomenon, Lewis has drawn us a map of markets and free enterprise in the twenty-first century and blown the lid off the changing economy.
