Influence and Persuasion
Discover the art of persuasion with top books on influence, including Robert Greene's 48 Laws of Power, Cialdini's Influence, and Sunzi's Art of War. Master strategies to persuade, negotiate, and win in business and life.
Book
The 48 Laws of Power
by Robert Greene
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. This is the only authorized paperback edition in the US. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Book
Influence (rev)
by Robert B. Cialdini
"Learn the six psychological secrets behind our powerful impulse to comply." - cover.
Book
How to Succeed with Women
by Ron Louis
Covering everything from how to meet women to making romance happen, this serious, no-holds-barred answer to "The Rules" gives single and divorced men a step-by-step guide to how to succeed romantically with women.
Book
The Art of War
by Sunzi
The definitive translation of Sun-tzu's timeless classic of military strategy, Art of War Art of War is almost certainly the most famous study of strategy ever written and has had an extraordinary influence on the history of warfare. The principles Sun-tzu expounded were utilized brilliantly by such great Asian war leaders as Mao Tse-tung, Giap, and Yamamoto. First translated two hundred years ago by a French missionary, Sun-tzu's Art of War has been credited with influencing Napoleon, the German General Staff, and even the planning for Desert Storm. Many Japanese companies make this book required reading for their key executives. And increasingly, Western businesspeople and others are turning to the Art of War for inspiration and advice on how to succeed in competitive situations of all kinds. Unlike most editions of Sun-tzu currently available (many simply retreads of older, flawed translations), this superb translation makes use of the best available classical Chinese manuscripts, including the ancient "tomb text" version discovered by archaeologists at Linyi, China. Ralph Sawyer, an outstanding Western scholar of ancient Chinese warfare and a successful businessman in his own right, places this classic work of strategy in its proper historical context. Sawyer supplies a portrait of Sun-tzu's era and outlines several battles of the period that may have either influenced Sun-tzu or been conducted by him. While appreciative of the philosophical richness of the Art of War, this edition stresses Sun-tzu's practical origins and presents a translation that is both accurate and accessible.
