Infinite Wealth of Knowledge and Networks

Explores how tomorrow's wealth might be made and by whom, examining the future economy of fields where growth opportunity exists, and voicing concerns about America's health system, pension system, education system, and legal system.

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257

Alvin Toffler’s Future Shock and The Third Wave are among the most influential books of our time. Now, in Powershift, he brings to a climax the ideas set forth in his previous works to offer a stunning vision of the future that will change your life. In Powershift, Toffler argues that while headlines focus on shifts of power at the global level, equally significant shifts are taking place in the everyday world we all inhabit—the world of supermarkets and hospitals, banks and business offices, television and telephones, politics and personal life. The very nature of power is changing under our eyes. Powershift maps the “info-wars” of tomorrow and outlines a new system of wealth creation based on individualism, innovation, and information. As old political antagonisms fade, Toffler identifies where the next, far more important world division will arise—not between East and West or North and South, but between the “fast” and the “slow.” In Powershift, Alvin Toffler has formulated the deepest, most comprehensive synthesis yet written about the civilization of the twenty-first century. It is one of the most important books you will ever read. Praise for Powershift “[A] sweeping synthesis . . . by placing the accelerated changes of our current information age in the larger perspective of history, Mr. Toffler helps us to face the future with less wariness and more understanding.”—The New York Times Book Review “An insightful guide to a bewildering present and a frightening future . . . thought-provoking on every page.”—Newsday