"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.
A witty reflection on human nature describes all that science has to tell us about the uniquely human ability to envision the future, and how likely we are to enjoy it when we get there.
