Humans: Design and Interaction
Explore top books on human design and interaction. Discover essential reads that delve into user experience, behavior, and innovative design principles for better engagement.
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Godel, Escher, Bach
by Douglas R. Hofstadter
Winner of the Pulitzer Prize A metaphorical fugue on minds and machines in the spirit of Lewis Carroll Douglas Hofstadter's book is concerned directly with the nature of "maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.
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The Moral Animal
by Robert Wright
One of the most provocative science books ever published—"a feast of great thinking and writing about the most profound issues there are" (The New York Times Book Review). "Fiercely intelligent, beautifully written and engrossingly original." —The New York Times Book Review Are men literally born to cheat? Does monogamy actually serve women's interests? These are among the questions that have made The Moral Animaled one of the most provocative science books in recent years. Wright unveils the genetic strategies behind everything from our sexual preferences to our office politics—as well as their implications for our moral codes and public policies. Illustrations.
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The Selfish Gene
by Richard Dawkins
Science need not be dull and bogged down by jargon, as Richard Dawkins proves in this entertaining look at evolution. The themes he takes up are the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinshiptheory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences. 'Should be read, can be read by almost anyone. It describes with great skill a new face of the theory of evolution.' W.D. Hamilton, Science
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Influence (rev)
by Robert B. Cialdini
"Learn the six psychological secrets behind our powerful impulse to comply." - cover.
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The Origins of Virtue
by Matt Ridley
If, as Darwin suggests, evolution relentlessly encourages the survival of the fittest, why are humans compelled to live in cooperative, complex societies? In this fascinating examination of the roots of human trust and virtue, a zoologist and former American editor of the Economist reveals the results of recent studies that suggest that self-interest and mutual aid are not at all incompatible. In fact, he points out, our cooperative instincts may have evolved as part of mankind's natural selfish behavior—by exchanging favors we can benefit ourselves as well as others.Brilliantly orchestrating the newest findings of geneticists, psychologists, and anthropologists, The Origins of Virtue re-examines the everyday assumptions upon which we base our actions towards others, whether in our roles as parents, siblings, or trade partners. With the wit and brilliance of The Red Queen, his acclaimed study of human and animal sexuality, Matt Ridley shows us how breakthroughs in computer programming, microbiology, and economics have given us a new perspective on how and why we relate to each other.
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Walden Two
by Burrhus Frederic Skinner
A Utopian community organized around behaviorist principles offers provocative alternatives to a society lacking direction.
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