Diffusion of Innovations
Explore the best books on Diffusion of Innovations, featuring key theories and case studies. Discover essential reads to understand how new ideas spread across cultures and markets.
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Salt
by Mark Kurlansky
“Kurlansky finds the world in a grain of salt.” - New York Times Book Review An unlikely world history from the bestselling author of Cod and The Basque History of the World In his fifth work of nonfiction, Mark Kurlansky turns his attention to a common household item with a long and intriguing history: salt. The only rock we eat, salt has shaped civilization from the very beginning, and its story is a glittering, often surprising part of the history of humankind. A substance so valuable it served as currency, salt has influenced the establishment of trade routes and cities, provoked and financed wars, secured empires, and inspired revolutions. Populated by colorful characters and filled with an unending series of fascinating details, Salt is a supremely entertaining, multi-layered masterpiece.
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E=mc2
by David Bodanis
Already climbing the bestseller lists-and garnering rave reviews—this "little masterpiece" sheds brilliant light on the equation that changed the world. Bodanis begins by devoting chapters to each of the equation's letters and symbols, introducing the science and scientists forming the backdrop to Einstein's discovery—from Ole Roemer's revelation that the speed of light could be measured to Michael Faraday's pioneering work on energy fields. Having demystified the equation, Bodanis explains its science and brings it to life historically, making clear the astonishing array of discoveries and consequences it made possible. It would prove to be a beacon throughout the twentieth century, important to Ernest Rutherford, who discovered the structure of the atom, Enrico Fermi, who probed the nucleus, and Lise Meitner, who finally understood how atoms could be split wide open. And it has come to inform our daily lives, governing everything from the atomic bomb to a television's cathode-ray tube to the carbon dating of prehistoric paintings.
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