Creating Behavior Change - Its Not Your Fathers Marketing and Sales
Discover the psychology behind behavior change with insights from Malcolm Gladwell and Tom Peters. Explore Blink, The Tipping Point, and more to master modern marketing and sales.
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Customer Mania! It's Never Too Late to Build a Customer-Focused Company
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The Pursuit of Wow!
by Tom Peters
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.
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What the Dog Saw
by Malcolm Gladwell
Collects the author's best "New Yorker" pieces, including essays on such topics as why there are so many kinds of mustard but only one type of ketchup, a surprising assessment of what makes a safer car, and an examination of a machine built to predict hit movies.
