Controlling Consumer Behavior: Top books on my list

Discover the best books on controlling consumer behavior with this curated list of top reads. Learn key insights and strategies to influence buying decisions effectively.

behavior books consumer controlling list
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Influence Cover
Book

Influence

 

No summary available.
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Stumbling on Happiness Cover
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Stumbling on Happiness

by Daniel Todd Gilbert

A witty reflection on human nature describes all that science has to tell us about the uniquely human ability to envision the future, and how likely we are to enjoy it when we get there.
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The Long Tail Cover
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The Long Tail

by Chris Anderson

"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.
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The Wisdom of Crowds Cover
Book

The Wisdom of Crowds

by James Surowiecki

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
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