Business & Brand Leadership Books - Martin Roll

Tags: books, brand, business, leadership, martin, roll

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The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us Cover
Book

The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us

by Robyn Meredith

Meredith offers a compelling look at the major changes in store as America faces increasing competition from India and China--two emerging economic giants.
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The Long Tail Cover
Book

The Long Tail

by Chris Anderson

"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand …
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