Business & Brand Leadership Books - Martin Roll
Discover essential business & brand leadership books curated by Martin Roll. Explore insights from The Elephant and the Dragon and The Long Tail to master global strategy, economics, and market trends. Ideal for executives and leaders seeking transformative knowledge in business and branding.
Book
The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us
by Robyn Meredith
Meredith offers a compelling look at the major changes in store as America faces increasing competition from India and China--two emerging economic giants.
Book
The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.
