Business Books - How Worlds Most Successful Companies and CEOs did it
Discover the best business books revealing how the world's most successful companies and CEOs achieved greatness. Learn their strategies, leadership secrets, and proven methods for success.
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The Search
by John Battelle
Explains how Google became one of the world's leading IPOs and reveals how it contributed to changes in information searching and viral marketing.
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Losing My Virginity
by Richard Branson
Not long ago the Big Thicket of East Texas was still one of those places singular in its southernness, like the Mississippi Delta or the Carolina Low Country. Now its old-timers and their ways are nearly gone. They will not be forgotten, though, for in My Grandfather's Finger Edward Swift recalls a Big Thicket populated by family and friends as gloriously vibrant and enigmatic as the land itself. From Camp Ruby to nearby Woodville and all the swamps, bayous, and forests in between, Swift shows us a place and time so fecund with humor, tragedy, and good talk that, in growing up there, he had no choice but to become a novelist. We meet, among many others, Mother, a widowed war bride who would spring-clean the inside of her house with a garden hose, and Aunt Coleta, childlike and always surrounded by an entourage of kids half enchanted by her and half scared witless. Then there are Uncle Frank, who, with self-fulfilling flair, would have drawn a pistol at the merest suggestion that his family was dysfunctional, and, of course, Grandfather, who lost his finger to a machete and his mind to cough medicine. A mystical world of carnivals, talking fiddles, houses on wheels, atomic bombs, and total-immersion baptisms, Edward Swift's Big Thicket was also a world in which he was loved unconditionally--and that alone makes it worth getting to know.
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Hard Drive
by James Wallace
The true story behind the rise of a tyrannical genius, how he transformed an industry, and why everyone is out to get him.In this fascinating expos , two investigative reporters trace the hugely successful career of Microsoft founder Bill Gates. Part entrepreneur, part enfant terrible, Gates has become the most powerful -- and feared -- player in the computer industry, and arguably the richest man in America. In Hard Drive, investigative reporters Wallace and Erickson follow Gates from his days as an unkempt thirteen-year-old computer hacker to his present-day status as a ruthless billionaire CEO. More than simply a "revenge of the nerds" story though, this is a balanced analysis of a business triumph, and a stunningly driven personality. The authors have spoken to everyone who knows anything about Bill Gates and Microsoft -- from childhood friends to employees and business rivals who reveal the heights, and limits, of his wizardry. From Gates's singular accomplishments to his equally extraordinary brattiness, arrogance, and hostility (the atmosphere is so intense at Microsoft that stressed-out programmers have been known to ease the tension of their eighty-hour workweeks by exploding homemade bombs), this is a uniquely revealing glimpse of the person who has emerged as the undisputed king of a notoriously brutal industry.
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Book
Good to Great
by Jim Collins
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
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Book
The Long Tail
by Chris Anderson
"In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve."--BOOK JACKET.